Newcastle United and Fenwick

As Newcastle United’s Official Luxury Retail Store Partner, Fenwick continues to bring its signature sophistication to elevate the club’s offering. From exclusive retail opportunities to premium hospitality, this partnership is a testament to the connection between the Mags and their supporters. 

Match day in Newcastle is about more than football – it’s about community, tradition and city pride. To celebrate the spirit of supporters and the anticipation that builds before every fixture, Fenwick and Newcastle United came together to create Match Ready.

The campaign shines a spotlight on the rituals, routines and stories that make match day special, capturing the passion that runs through the city and bringing fans closer to the club they love. Through authentic storytelling and local voices, Match Ready celebrates the unique connection between Newcastle United, its supporters and the city itself.

Watch the film below to discover what being Match Ready means to Newcastle.

Our partnership with Newcastle United extends beyond the pitch, celebrating the people, stories and talent that make the North East unique.

From sharing the heritage behind Nana Maggie’s Recipe at Fuego, to welcoming Newcastle United Women for a Personal Shopping experience at Fenwick, and styling club legends in the latest menswear collections, bringing sport and style together in an unexpected way. These collaborations celebrate sport, fashion, food and community.

Together, these projects reflect a shared commitment to championing local talent, supporting regional communities and creating meaningful experiences that celebrate the spirit of Newcastle.