The Sony BRAVIA XR-55X90LU might be the smallest model in the X90LU range, but that doesn’t stop it from having the same brilliant tech as the larger models. At it’s heart, the Full Array screen with improved local dimming gives this Sony 55 inch TV a sense of realism that’s hard for rivals to match. Factor in the huge range of picture settings, improved gaming features and built-in Google TV and this is clearly a TV that impresses on all fronts.
Sony aims to fill the world with emotion through the power of creativity and technology. Symbolising Sony’s spirit of challenge to “do what has never been done before”, the company has continued to release countless “Japan’s first” and “world first” electronic products.
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