Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry. A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform.
The quintessential luxury British brand, Burberry is renowned for its classic style, elegance and incredible heritage. Founded in 1856 by Thomas Burberry, the brand created the now-iconic trench coat for WWI officers using Burberry's innovative weatherproof material. Today, Burberry is still known for its inimitable trench coats, but also for its beautiful ranges of menswear, womenswear, childrenswear and beauty. Burberry is a name synonymous with impeccable craftsmanship, luxurious fabrics and timeless appeal.
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