Aveda lightweight, heat-activated blow dry treatment provides an anti-frizz shield for 72 hours. Each strand of hair is wrapped in an invisible anti-humidity shield locking out humidity and keeping frizz-prone styles 5x smoother and sleeker for longer. 100% vegan, also contains UV filters, protecting your shiny sleek blowout from the drying effects of the sun and heat styling up to 450°F.
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Founded in 1978 in Minneapolis, Aveda creates high-performance plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
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