The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This vegan, plant-derived smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The durable lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand.
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Founded in 1978 in Minneapolis, Aveda creates high-performance plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
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