
L’Heure Bleue: An Ode to the Blue Hour
Between day and night, a deep blue embraces the sky: it is the blue hour. A moment with an electrifying effect, when everything shifts and anything becomes possible.
Inspired by this natural phenomenon, L’Heure Bleue Eau de Parfum captures the essence of the sky suspended between day and night. An amber floral fragrance with an addictive trail, it brings together the crystalline freshness of the sky with the velvety softness of iris and the warmth of vanilla. An invitation to make every moment a “blue hour” – a moment when anything is possible.
“I wanted to capture the blue hour with the same tenderness as Jacques Guerlain’s L’Heure Bleue in 1912. It’s a perfume that enfolds us in its powerful yet gentle and intimate scent.”
Delphine Jelk, Guerlain Director of Perfume Creation and Perfumer
A true Guerlain icon, the inverted heart bottle – the original bottle created for L’Heure Bleue in 1912 – has been revisited for this new interpretation.
Adorned with a gradation of blue, reminiscent of a fragment of sky between day and night, the bottle is distinguished by its name in gold lettering. A precious jewel-like object, it is crafted with precision and topped with a blue-embellished ring. Designed to be refilled, it is created to stand the test of time.

The Fragrance
The freshness of an ozonic accord meets the velvety softness of iris and the warmth of vanilla. Tailor-made by Guerlain, the iris tincture gives the fragrance its distinctive character.
The opening unveils an airy freshness inspired by the sky during the blue hour. A luminous, crystalline sensation gently caresses the skin.
At the heart, an iconic Guerlain flower, iris, is revealed through an unprecedented combination of ingredients. An iris tincture developed specially for L’Heure Bleue is paired with precious iris butter, capturing the flower in its entirety.
In the base, vanilla reveals its most captivating facets. Delicious and sensual, it leaves the fragrance with its addictive, lingering trail.











